Do you know how to use hashtags? How not to use them? Keep reading for some tips on the dos and don’ts when it comes to this powerful tool. A hashtag starts with the # symbol and is followed by a word or words without spaces. For example, here are some of the popular […]
Digital marketers all agree that video has been one of the most effective forms of advertising. Video ads prove an excellent ROI as well–the majority (80%) of video advertisers state their efforts were fruitful in boosting both website traffic and sales conversion rates. The question is, why isn’t every company investing in creating quality videos […]
When it comes to marketing for businesses, there are two main distinctions between B2B and B2C. Business-to-business (B2B) often focuses on logical rather than emotional purchasing decisions while business-to-consumer (B2C) strategies typically focus on harnessing the emotions associated with a purchase. For both B2B and B2C audiences, marketers strive to deliver an authentic customer-centric experience. […]
Choosing the right plugins can make or break your WordPress website, so it’s important to know what they are and how they work before you install them on your site. While these WordPress plugins won’t make your site look pretty or even help with ranking in Google, they will help you manage your content and […]
A website crash is something no business owner wants to deal with, but it happens more often than you might think, whether due to a technical error or just overuse. Before panicking, there are some steps you can take right away to ensure your site comes back up quickly and doesn’t suffer any long-term damage. […]
As more consumers turn to online resources to learn about products and services, businesses are looking for more innovative ways to market themselves effectively. That’s where photography can be of huge benefit. Regardless of whether you run an e-commerce website or a local business, showcasing your products or services with beautiful imagery can be an […]
It may seem outdated, but direct mailer marketing isn’t dead just yet! In fact, it can still be an effective tool if you use it correctly. Here are some tips to help make sure your direct mailer marketing generates the best results! A Brief History Of This Technique 📚 Direct mail marketing has been around […]
TikTok, the latest social media platform to hit the internet by storm, has been taking the world by storm, leaving users with one big question: Is TikTok right for my business? TikTok is similar to an older popular app, Vine, in that it allows users to create short videos (up to 15 seconds long) and […]
The number of online shoppers continues to rise each year, and if you want to keep up with the competition, you’ll need an effective marketing strategy to reach them. Not sure where to start? In this article, we’ll look at five different marketing strategies that can help you boost your e-commerce sales and get more […]