These days, people have shorter attention spans than ever.
SMS Marketing has become one of the best ways for e-commerce companies to keep their customers interested and build brand trust over time. With as high as 98% open rates and 90% of texts being read within three minutes, SMS Marketing gives you the most immediate and widest reach possible. We will talk about why SMS marketing works so well, especially for online stores, and how it helps build brands.
How do you use SMS marketing?
Texting promotional messages, updates, or personalized offers straight to customers’ cell phones is what SMS marketing is all about. SMS is direct, personal, and often feels more like a conversation than email or social media.
Important things about SMS Marketing:
Short and powerful: Messages are usually limited to 160 characters, which makes them short and easy to understand.
Real-time delivery: SMS messages are received right away, which makes them perfect for ads that need to be sent quickly.
Highly personalized: sent directly to a person’s gadget, making them feel special.
Why does SMS marketing work for online shopping?
E-commerce companies do best when they can communicate with customers quickly and keep them interested. This is why SMS marketing is so important to the business world:
1. Right away involvement
SMS is great for flash deals, product launches, and limited-time discounts because it delivers quickly and gets a lot of offers. As an example:
Flash Sale Alert: “Flash Sale! For the next 4 hours, everything is 20% off. Buy now: “[link]”
Notification of Back in Stock: “Your favorite item is back in stock!” Don’t miss out: [link]
2. Customization and grouping of people
Online stores can divide their customers into groups using SMS marketing tools, which let them do this based on things like past purchases, location, or behavior. Customers respond better to personalized texts, which makes engagement more likely.
“Hi [Name], we saw that you left [Product] in your cart.” Finish your purchase right now and save 10%: [link].
3. Changes to driving
There are often straight calls to action (CTAs) in SMS messages with links to shops. The customer path is cut shorter because it’s easy to click on a link and buy something right from a phone.
4. Keep customers and keep them coming back
Use SMS to keep people interested after they’ve bought something by:
Order confirmations and information on shipping
Special deals for loyalty club members
Reminders to make repeat purchases (for example, with subscription-based goods)
5. Marketing that doesn’t cost a lot
SMS ads have a higher return on investment (ROI) and cost less than other types of advertising. It helps small online stores that want to get the most out of their marketing funds the most.
Making people loyal to a brand through SMS marketing
SMS marketing is a great way to get immediate sales, but it’s also a big part of building a business. How to do it:
1. Communication That Sticks
Customers will remember your brand better if you send them regular updates, like new products, seasonal sales, or business news.
2. Customized experiences for each customer
Customers like getting individualized care. With SMS marketing, brands can give customers personalized experiences that make emotional bonds with them.
3. Making brand values stronger
Send an SMS with your brand’s purpose, values, or green initiatives. As an example: “For every order this week, we’re planting a tree.” Buy now and help the cause: [link].
4. A sense of community
Give people who have signed up for your SMS service early access to sales, special deals, or secret information to make them feel like VIPs.
The best ways to use these methods in e-commerce.
1. Get permission
Make sure that customers always choose to receive SMS texts. This keeps you in line with laws like the TCPA and GDPR and also makes sure that the people who are reading your content are really interested.
2. Keep it short and to the point.
Time is very valuable. Your words should be short and get people to do something. Put in a clear call to action, like “Shop Now” or “Claim Offer.”
3. Send your messages at the right time
Don’t send messages late at night or when it’s not handy. Respecting your audience’s plan will make them more likely to respond positively.
4. Use a platform just for SMS
Use tools like Klaviyo, Postscript, or SMSBump to keep track of your efforts well. You can use these tools to divide, analyze, and automate your data.
5. Keep track of and improve
Keep an eye on the click-through, open, and sale rates to figure out what works. Always make changes to your plan based on data about how it’s working.
Success Stories from Real Life
A number of e-commerce brands have had amazing success with SMS marketing:
Fashion Store: A medium-sized fashion brand saw a 25% rise in sales after sending personalized SMS messages to customers whose shopping carts were left behind.
Subscription Box Company: The company gained 30% more subscribers in three months by giving special deals to people who signed up for SMS.
Beauty Brand: An online store that sells beauty products keeps customers longer by giving them SMS reminders to refill their products and rewards for being loyal.
Mobile devices are the way of the future.
Even though e-commerce is always changing, SMS marketing is still a great way to reach people and keep them interested. By using SMS as part of your total marketing plan, you can increase sales, make customers happier, and make your brand stand out in a crowded market.
Now is the time to start using SMS Marketing for your online store if you haven’t already. It could be the key to further growth and customer loyalty for your brand if you use the right approach.
Looking to reimagine your marketing strategy? Let’s tailor the perfect plan for your brand!
