CONVERTING A LOCAL
AUDIENCE ACROSS CHANNELS
Challenge: Reach a local audience across multiple channels to drive growth and build the brand
Solutions Used: Design, Growth, Development, Support
Results: Improved brand perception, new brand placements, customer engagement, increased lead generation
Solutions Used to Grow & Build
CREATE A BETTER WEB EXPERIENCE FOR USERS & SEARCH VISIBILITY
A website is one thing. Making the most of it is another. Modern Look Hair Salon was able to leverage advanced techniques to create a modern and responsive website. Conversion tracking, lead scoring, re-targeting are all very useful for a small retail business to scale. Combined with our reporting services, Modern Look can continue to iterate and evolve marketing programs over time.
BUILDING LASTING RESULTS
1 /Organic Keyword & SEO Growth
After working with us, Modern Look now has a process to identify and target important keywords in organic search to connect with audiences.
2 /Diversified Traffic Sources
One channel can only do so much. With diversified placements, we are able to reach more users in better places, test results, and drive conversion.
3 /Better Reporting & ROI Tracking
Reporting & Tracking through tools like dashboard.v12marketing.com have amplified all marketing efforts and give us concrete data to build goals.
A new design, on WordPress, hosted with WP Engine was a brand new opportunity. New functionality like forms, phone tracking, and branding were just the beginning.
SEO & CONTENT MARKETING
V12 Marketing implemented an aggressive SEO strategy over a decent period of time. This included content development and technical SEO testing and enhancements.
REPORTING & ANALYTICS
Marketing reports got a complete face lift. Tracking new metrics and current ones, like lead volumes, and their sources, as well as traffic and conversion rates, we were able to create new campaigns to drive even further growth.
SOCIAL MEDIA MARKETING
Content is one part, getting in front of users is another. We created significant exposure through new social networks and optimizing existing ones.
PHOTO / VIDEO / DRONE
Creating content and showing off a beautiful retail space is just the start. Custom media creates new opportunities for advertising, branding, and storytelling as well.
PPC / DIGITAL ADVERTISING
Google Ads and Facebook Ads are great ways to drive consistent traffic from targeted audiences. With micro-campaigns, we were able to supplement traffic sources with new users every day.
"V12 Marketing is fantastic. From day one they have always delivered. We are very happy with our website and marketing programs. Definitely recommended!"
Margaret M. | August, 2018
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