Ever since Instagram switched from the classic chronological feed, Instagram algorithms have become the topic of several discussions and debates. Instagram is constantly evolving. It has introduced lots of improvements within the IG algorithm. It continues to curate and organize its feed to provide more relevant content to its users. Let’s define the Instagram […]
Marketing today doesn’t have to be boring or expensive; it just has to be effective. Digital marketing, in particular, allows you to reach your target market effectively and at an affordable price point. Here are five highly effective examples of digital marketing that you can’t afford to miss out on using in your business marketing […]
Do you know how to use hashtags? How not to use them? Keep reading for some tips on the dos and don’ts when it comes to this powerful tool. A hashtag starts with the # symbol and is followed by a word or words without spaces. For example, here are some of the popular […]
Digital marketers all agree that video has been one of the most effective forms of advertising. Video ads prove an excellent ROI as well–the majority (80%) of video advertisers state their efforts were fruitful in boosting both website traffic and sales conversion rates. The question is, why isn’t every company investing in creating quality videos […]
Choosing the right plugins can make or break your WordPress website, so it’s important to know what they are and how they work before you install them on your site. While these WordPress plugins won’t make your site look pretty or even help with ranking in Google, they will help you manage your content and […]
A website crash is something no business owner wants to deal with, but it happens more often than you might think, whether due to a technical error or just overuse. Before panicking, there are some steps you can take right away to ensure your site comes back up quickly and doesn’t suffer any long-term damage. […]
As more consumers turn to online resources to learn about products and services, businesses are looking for more innovative ways to market themselves effectively. That’s where photography can be of huge benefit. Regardless of whether you run an e-commerce website or a local business, showcasing your products or services with beautiful imagery can be an […]
There has been a huge shift in the way we work in our professional lives, and working from home is one of those transitions a lot of us have made within the last couple of years. For those of us that have been working from home, it’s natural that we have updated our setups […]
As we look forward into 2022, social media marketing is still an important element of any digital marketing strategy. When done consistently and effectively, social media marketing can enhance your outreach and create engagement on a brand’s social profiles and website. However, when managed poorly, social media can create an unstable image and drive the […]