Hashtags: Learn Where, Why, and How to Use Them.

V12 Marketing - Hashtags

Do you know how to use hashtags? How not to use them? Keep reading for some tips on the dos and don’ts when it comes to this powerful tool. 


A hashtag starts with the # symbol and is followed by a word or words without spaces. For example, here are some of the popular hashtags in the SEO industry: #SEO, #digitalmarketing, #googleseo, #seotips.

Some may think hashtags are hard to figure out, but once you get the hang of them, they work wonders. Essentially a way to group together conversations or content around a specific subject. If you learn how to use them properly you will attract the attention of potential clients.


Twitter and Instagram. Including a hashtag with your posts helps to categorize content for your audience. From a user perspective, hashtags allow people to find posts that are relevant to their interests and interact with other social media users who share those interests by joining the conversation about hashtag XY. From a business perspective, it is your chance to be noticed in such conversation and establish yourself as an authority on certain topics when you know where, why, or how to include them in your tweets or updates.


How to correctly use hashtags on Twitter 📱

Hashtags on Twitter act as a guideline for users to partake in discussions of similar topics, often without having to follow the other person. However, too much time invested in making an extremely detailed hashtag or being overzealous with your use of hashtags can be detrimental to your social media profile; this is because hashtags are meant only to simplify conversation and create easy communication channels. 

Similarly, using way too many tweets at once can affect how well potential followers will understand what you’re posting about – thus leading them away from wanting to interact with you.


How to use hashtags on Instagram 💬

Similar to Twitter, using hashtags on Instagram can make your posts more visible. In general, it helps users find new things they may be interested in based on the tags on your post. It also provides an opportunity for engagement with others and encourages people to follow your account if you’re posting things that are relevant to them.

Contrary to Twitter, using more specific hashtags on Instagram can help build a bigger audience for your business. One tip you can consider when posting on Instagram: look at the hashtags other people are already using and connect your own words with theirs. If you use general hashtags on your photos, you are less likely to see engagements or get responses from people who see it.


How to Use Hashtags on Facebook 🤳

When you’re trying to get more publicity for your Facebook posts, utilizing hashtags might work as they’ll aid in boosting organic reach. On Facebook, it’s crucial not to utilize too many hashtags- ordinarily just one or two ought to suffice. More than that will make you appear unpolished and might irritate those reading through your posts. 


How to Use Hashtags on LinkedIn 💻

On LinkedIn, people have not always used hashtags, but they work similarly to other social media platforms- albeit without clickable hashtags within the text. As of yet, LinkedIn does not allow clickable hashtags in posts so you will need to include them in your headline or at the end of your post when publishing it. One or two hashtags are usually recommended for posts on this social media platform.


How to Design a Hashtag Strategy 🚀 

Whenever possible, use specific hashtags to allow those who share similar interests to find you. This is especially important if you want a particular demographic or group to find your post – for instance, if it’s only intended for people who live in Florida or cat lovers. Capital letters may not be necessary but they can make things clearer too!


Your competition might already be using hashtags in their social media marketing campaign. Analyze if they’re successfully engaging your common audience through both the frequency and type of hashtag use, as well as responses from other users.

No one can tell you which hashtags to use because they’re different for every person, but there are some general guidelines if you want them. You start by figuring out your audience – who’s following you? What do they talk about the most? After that, take the time to learn what works best on each social media platform and try out a few different things. Just remember – something may work great for one thing but terrible for another; so keep experimenting!

There are no definite answers when it comes to which hashtags you should use or how you should approach your strategy. A successful hashtag strategy starts with knowing who your target audience is and if they will react positively toward what you post on different platforms. You can then go off that by trying out different hashtags and seeing which ones work best for you while continuing to learn what others may do as well through trial and error at the end of every social media campaign.


At V12 Marketing we are the perfect team to create your new marketing strategy, if you have a particular project that needs the help of a professional team, we offer free consultations to help you achieve your goals.