Marketing today doesn’t have to be boring or expensive; it just has to be effective.
Digital marketing, in particular, allows you to reach your target market effectively and at an affordable price point.
Here are five highly effective examples of digital marketing that you can’t afford to miss out on using in your business marketing plan.
Customized social media ads 🤳
Facebook ads and Google ads are great, but they’re not the only things you can do with digital marketing. Think outside the box and try some targeted social media marketing by targeting people who would be interested in your product.
Create a promotion on Facebook or Twitter that will go live for a certain amount of time and then expire. Targeted social media ads are a great way to reach people who might not have seen your posts yet! These strategies are great in not only retaining your current audience but expanding to new people as well.
Email marketing segmentation 💻
Email marketing is a very effective form of digital marketing. It can be used to engage an audience and build relationships with customers. One way you can use email marketing for audience building is by segmenting your subscribers based on what specific interests they have.
For example, if you run a blog about running, you could send the following email: Did you know that there are different types of running shoes? Targeting content based on already-known information about your audience significantly increases conversion and engagement rates.
Organic search engine optimization (SEO) ⚡
You may have never heard the term SEO before, but it is one of the most important aspects of digital marketing. SEO is the process that search engines like Google use to determine which web pages are relevant and will show up in search results.
In order to optimize your website for SEO, you will want to create great content (like this blog post!), to ensure that you have a high-quality site design with plenty of white space, and make sure your site loads quickly. Using relevant keywords and metatags will also significantly increase your SEO performance overall.
Unique Blogging ⌨
Content marketing is the new way to do marketing. This type of marketing is about creating and distributing valuable, relevant, and consistent content in order to attract and retain a clearly defined audience, and ultimately convert them into customers.
Blogging is also a great way to communicate your brand’s philosophy and share what your company’s values are to your audience.
Affiliate Marketing 🤝
This type of marketing is a great way to get your products in front of potential customers. Customers can purchase your products through an affiliate site without ever leaving the site.
This also offers an opportunity for you to make money by promoting other companies’ products and services in a collaborative way. Affiliate marketing gives you the benefit of increasing your brand’s reach by utilizing your affiliate’s influence, a great example of growth hacking in marketing.
Improve your digital marketing efforts for your business with the help of our team. Get started today!