When it comes to marketing for businesses, there are two main distinctions between B2B and B2C. Business-to-business (B2B) often focuses on logical rather than emotional purchasing decisions while business-to-consumer (B2C) strategies typically focus on harnessing the emotions associated with a purchase. For both B2B and B2C audiences, marketers strive to deliver an authentic customer-centric experience. […]
It may seem outdated, but direct mailer marketing isn’t dead just yet! In fact, it can still be an effective tool if you use it correctly. Here are some tips to help make sure your direct mailer marketing generates the best results! A Brief History Of This Technique 📚 Direct mail marketing has been around […]
Instagram, the photo-based app, is now an app where users can create videos and shop. But, the Facebook-owned app is often changing its algorithm. One day your profile is doing fabulous, reaching tons of new users and getting engagement, and the next visibility seems to be gone. Keeping up with changes to make sure your […]
Ringing in the New Year can be daunting. There’s all sorts of end-of-year work to do, plus Q1 items incoming. And especially with 2020 being the unorthodox year it was, it can be easy to want to go to through motions. But, we want to help you start off 2021 on the right foot! Check […]
Your website is much more than a “digital brochure.” It’s potentially a dynamic platform to reach new customers, engage with existing ones (and employees!), collect data, and offer an experience and resources to the world. A website is an huge opportunity to build connections. And what better way to start a new relationship than with […]
As a Top-Rated Local Marketing Agency in Concord, New Hampshire, V12 Marketing understands what it takes to grow a business. Check out the tips below to boost awareness, engagement, and conversion in your outreach efforts. 1. Build Back-links & Create Content 🏆 There are likely many blogs about your industry and services, but do you […]
So, you’re in the market for a marketing agency? That’s exciting! Or it should be. Maybe you’ve worked with others marketing companies in the past, maybe you haven’t. What should you look for? Check out these differentiating factors that we believe will help you make the right decision. Creative Bandwidth 🧙♂️ Any marketing agency worth […]
Want to stand out in your local marketplace? When competition is high, it can be tough to differentiate from the other players in the market. Check out the Content Marketing tips below to boost engagement and conversion! 1. Create Content To Educate 👩🎓 When you’re creating the news, it can’t always be about puff pieces […]
Social media marketing is a multi-pronged approach. It’s a way to connect with your audiences both one-on-one and one-to-many. It’s an advertising platform. A content distribution platform. A customer service tool. And more. And that’s why our team often encourages our clients to be as active and effective with the time they spend with […]