Is Direct Mailer Marketing Still Effective?

V12 Marketing Agency - Direct Mailer

It may seem outdated, but direct mailer marketing isn’t dead just yet! In fact, it can still be an effective tool if you use it correctly.

Here are some tips to help make sure your direct mailer marketing generates the best results!

A Brief History Of This Technique 📚

Direct mail marketing has been around for centuries, and it’s still being utilized today. It’s one of the oldest forms of marketing, dating back to the 18th century. In its early days, direct mail was used to promote books and magazines.

By the late 19th century, it had evolved into a tool for advertising products and services. Today, direct mail is used by businesses of all sizes to reach their target audiences, whether it be for services, products, and everything in between.

The Statistics On Direct Mailer Marketing 🔢

Direct mail statistics show that this form of marketing is still quite effective in the digital age. In fact, the response rate for direct mail was about 3.7% back in 2017, which is higher than the average response rate for all other marketing channels.

Plus, direct mail is more personal and can be customized to target a specific audience, which can further increase its effectiveness.

Direct Mailer Works Best With Digital Support 💻

As with any marketing campaign, effectiveness is key. Traditional direct mailers can be supported by a digital campaign to assist with additional reach. This can be done through online ads that target people who have recently moved to a new area or those who live in a high-density population center.

By using both traditional and new methods, you can cast a wider net and increase your chances of reaching your target audience.

Don’t Forget About Social Media Efforts 🤳

Social media marketing is a necessary tool for many businesses. Traditional methods like direct mail are often more effective, but new methods like social media can’t be ignored. Direct mail statistics show that it is still an effective marketing tool, but its history shows that it’s not always been reliable.

That’s why businesses need to find a balance between traditional and new methods to make sure they reach their potential customers. Running social media campaigns along with direct mailers has shown to be effective in generating more leads than direct mailing alone. Think of marketing as a swiss-army knife, and direct mailing is one tool to utilize alongside others.


Looking for help with Direct Mailer Marketing for your business? Contact our team at V12 Marketing to get your free consultation today!