Digital marketing continues to evolve, and it’s becoming more important than ever to stay on top of the latest trends and industry changes in order to stay competitive. In 2022, these digital marketing mistakes will be easy to avoid if you keep up with the trends and new technologies on the horizon, as well as […]
Billboard advertisements have been used since the late 19th century, but their effectiveness has always been questioned. In recent years, however, they’ve become less and less effective, as many studies report that consumers are ignoring them in favor of other marketing techniques and media outlets. Do billboards still work? Or are they now obsolete? Here […]
You’ve likely heard a lot about the importance of blogging in recent years, but many small business owners still have doubts and concerns about whether it’s right for them or not. Is blogging really necessary? Will it really help my business? How can I even start blogging? If you’re interested in learning more about how […]
Small businesses have many unique challenges to overcome that larger companies don’t face. The biggest one? A lack of visibility makes it harder to attract new customers and gain repeat business from existing ones. Customer reviews are a great way to help mitigate this problem. Here are some great considerations when it comes to customer […]
There are a few ways SMBs can acquire reviews from their customers. But, it does help to get the platforms to collect reviews in the first place. Getting reviews is a great way to show potential customers the great experience you’ve provided for existing customers. It can also help enhance the relationship with those existing […]
With a new year upon us, it’s important to reevaluate. This is the first suggestion we’d make. Ask yourself what went well and what was wasted time and effort. This isn’t a moment to criticize yourself. Remember mistakes are only mistakes if you make them twice. Is this still your passion? This may be a […]
Local marketing strategies benefit new and established businesses by bringing brand awareness to your community. This can be achieved through a strategy specifically for your business online and in person. “Where to buy” and “near me” mobile queries have grown by over 200% in the past two years. (Think with Google, 2019) Try these four […]
With 2020 bringing unprecedented levels of personal and economic disruption, we are all dealing with an event that has impacted everyone to one degree or another. As I sat down to watch Sunday Night Football one evening, I saw some of the most creative campaigns (and great media placement if I do say so myself) […]
Your website is much more than a “digital brochure.” It’s potentially a dynamic platform to reach new customers, engage with existing ones (and employees!), collect data, and offer an experience and resources to the world. A website is an huge opportunity to build connections. And what better way to start a new relationship than with […]