You’ve likely heard a lot about the importance of blogging in recent years, but many small business owners still have doubts and concerns about whether it’s right for them or not. Is blogging really necessary? Will it really help my business? How can I even start blogging? If you’re interested in learning more about how […]
Small businesses have many unique challenges to overcome that larger companies don’t face. The biggest one? A lack of visibility makes it harder to attract new customers and gain repeat business from existing ones. Customer reviews are a great way to help mitigate this problem. Here are some great considerations when it comes to customer […]
There are a few ways SMBs can acquire reviews from their customers. But, it does help to get the platforms to collect reviews in the first place. Getting reviews is a great way to show potential customers the great experience you’ve provided for existing customers. It can also help enhance the relationship with those existing […]
With a new year upon us, it’s important to reevaluate. This is the first suggestion we’d make. Ask yourself what went well and what was wasted time and effort. This isn’t a moment to criticize yourself. Remember mistakes are only mistakes if you make them twice. Is this still your passion? This may be a […]
Local marketing strategies benefit new and established businesses by bringing brand awareness to your community. This can be achieved through a strategy specifically for your business online and in person. “Where to buy” and “near me” mobile queries have grown by over 200% in the past two years. (Think with Google, 2019) Try these four […]
With 2020 bringing unprecedented levels of personal and economic disruption, we are all dealing with an event that has impacted everyone to one degree or another. As I sat down to watch Sunday Night Football one evening, I saw some of the most creative campaigns (and great media placement if I do say so myself) […]
Your website is much more than a “digital brochure.” It’s potentially a dynamic platform to reach new customers, engage with existing ones (and employees!), collect data, and offer an experience and resources to the world. A website is an huge opportunity to build connections. And what better way to start a new relationship than with […]
Search Engine Optimization (SEO) can be tough work. Constantly creating new content, monitoring keywords, search queries, page performance, the list goes on. But if you’re looking to make instant improvements, check out the tips below. It’s Google’s job to crawl and show relevant search results to users. When someone searches for “running shoes” – Google […]
Want to stand out in your local marketplace? When competition is high, it can be tough to differentiate from the other players in the market. Check out the Content Marketing tips below to boost engagement and conversion! 1. Create Content To Educate 👩🎓 When you’re creating the news, it can’t always be about puff pieces […]