Small businesses have many unique challenges to overcome that larger companies don’t face. The biggest one? A lack of visibility makes it harder to attract new customers and gain repeat business from existing ones. Customer reviews are a great way to help mitigate this problem. Here are some great considerations when it comes to customer […]
There are a few ways SMBs can acquire reviews from their customers. But, it does help to get the platforms to collect reviews in the first place. Getting reviews is a great way to show potential customers the great experience you’ve provided for existing customers. It can also help enhance the relationship with those existing […]
Local marketing strategies benefit new and established businesses by bringing brand awareness to your community. This can be achieved through a strategy specifically for your business online and in person. “Where to buy” and “near me” mobile queries have grown by over 200% in the past two years. (Think with Google, 2019) Try these four […]
With 2020 bringing unprecedented levels of personal and economic disruption, we are all dealing with an event that has impacted everyone to one degree or another. As I sat down to watch Sunday Night Football one evening, I saw some of the most creative campaigns (and great media placement if I do say so myself) […]
Your website is far more than a digital brochure. It is a dynamic platform to reach new customers, engage existing ones, collect data, and deliver an experience that shapes how people perceive your business before they ever speak to anyone on your team. For most businesses, the website is the first meaningful impression a potential […]
Search Engine Optimization (SEO) can be tough work. Constantly creating new content, monitoring keywords, search queries, page performance, the list goes on. But if you’re looking to make instant improvements, check out the tips below. It’s Google’s job to crawl and show relevant search results to users. When someone searches for “running shoes” – Google […]
Are you a business in New Hampshire? Then you can get a free article covering your business by the Concord Sentinel, a local news blog outlet. In these uncertain times, it can be more difficult to market and advertise either because of the need to decrease budgets, or because users are not as engaged […]
Search Engines can be a great source of new user traffic for local businesses. But there are so many factors that go into a website’s search ranking, it can be tough to manage. Check out these suggestions from our team to jump-start your SEO efforts. ✅ Do: Leverage Google My Business, Bing Places Local listing […]
Driving Growth with Web & Foot Traffic Retail businesses face unique challenges when marketing to their audiences. Fortunately, we had plenty of solutions for Modern Look Hair Salon in Henniker, NH. In our most recent case study, we discuss some of the tools and techniques used to build a brand, drive growth, and optimize marketing […]