You’ve likely heard a lot about the importance of blogging in recent years, but many small business owners still have doubts and concerns about whether it’s right for them or not.
Is blogging really necessary? Will it really help my business? How can I even start blogging? If you’re interested in learning more about how blogs can help your marketing and SEO efforts, read on to learn more!
Because Search Engines Need Content 🔍
Search engines like Google need content. They have to have new stuff to crawl, process, and index on a regular basis; otherwise, search engine rankings will suffer.
This means blogging can help your site rank better in search engines and will provide fresh content for search algorithms to analyze, index, and rank better than sites that don’t offer as much new material. Regular blogging can help your site rank as well as increase SEO performance.
Create A Culture, And Build An Audience build ⚡
Building a business blog is also a great way to build an audience, and establish a brand identity through your content. Which can help your company when it comes to marketing.
An active blog will make your brand more searchable online, too. Thanks to Google’s algorithms, and assuming you are creating content of value your website’s organic traffic should increase over time.
Because your blog is a lead generator ✍
Did you know that posts on a business blog can be used to attract new customers? Blogs are still generating leads, with some businesses seeing a lead generation of up to 30%. But not all blogs are created equal.
It’s been proven that blogs that have personalized, consistent quality content have seen the best results from supplementing blog posts in their marketing efforts.
Generate More SEO for your business 📈
Search engine optimization (SEO) isn’t about placing keywords here and there on your site, it’s about helping search engines understand what your business does, where you do it, when you are open, etc. A highly rated SEO ranking leads to more site traffic, which in turn helps convert that site traffic into potential clients.
One of the best ways to raise your SEO rank is by consistent blogging. Covering topics that are related to your industry, promotional items, and news from your company will keep your current customers engaged while reaching new prospects all while growing your site.
Looking for help with SEO efforts for your business? Contact our team at V12 Marketing to get your free consultation today!