Cookieless Advertising in 2025

MARKETING Jun.28.2025

Cookieless Advertising in 2025

As we move through 2025, the era of third-party cookies is coming to an end, and marketers must adapt to a new paradigm: cookieless advertising. This blog post will explore what cookies are, why they have historically been integral to online advertising, and how brands can leverage this evolving ecosystem to maintain effective targeting and […]

V12 Marketing Building Trust with Consumers

MARKETING Jul.12.2024

Building Trust with Consumers: Navigating Data Privacy Laws

Data security and privacy are now top priorities for both consumers and organizations in the current digital era. The need for businesses to safeguard and responsibly use the massive amounts of data they collect in order to improve their services has never been higher. Maintaining a positive brand reputation and encouraging customer loyalty requires navigating […]