Analytics, Reporting, Strategy

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From customer interactions and visits, to website traffic, internal spend, there are many opportunities to derive trends that can determine future strategies and tasks. And to use all this data, proper collection methods must also be in place. We can help you track users from their visit visit through to conversion. But more importantly, we can help analyze the customer funnel and optimize interactions through iterative A/B testing.

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3 Audiences You Should Be Targeting

Remarketing (also known as Retargeting) can be an effective method of converting users after visiting your website. By generating lists in corresponding digital advertising platforms such as Google Analytics, Google Ads, and Facebook Ads, we are able to using targeted messaging based on their interactions with our website. Check out a few of our […]

3 Quick Digital Marketing Tips for Q4

Ready for Quarter 4? Less than a month away, for many industries, Q4 holds the lion’s share of traffic, ad budgets, and revenue. Black Friday deals and holiday specials are great ways to convert new or existing users. But, it’s always good to check certain items before going into a busier season. Here’s a […]

Happy International Left-Handers’ Day, Ben!

To celebrate International (Yes, that’s multiple nations) Left-Handers’ Day, we are spotlighting Mr. Ben Rautio, V12 Marketing resident left-hander and expert data-driven strategist. When it comes to being between a rock and a hard place, Ben is a great guy to have around. Not only is he a seasoned rock climber, he also has a […]