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From customer interactions and visits, to website traffic, internal spend, there are many opportunities to derive trends that can determine future strategies and tasks. And to use all this data, proper collection methods must also be in place. We can help you track users from their visit visit through to conversion. But more importantly, we can help analyze the customer funnel and optimize interactions through iterative A/B testing.
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Why Marketers Should Care About Interactive Content in 2023
A significant shift is occurring in marketing practices as we go closer and closer to the year 2023. Because of advancements in technology and the proliferation of digital media, interactive content has emerged as an essential component of effective marketing tactics. The use of interactive content provides marketers the ability to engage with their customers […]
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Digital Advertising: Navigating the Landscape of Modern-Day Marketing
Digital advertising can be seen everywhere in our daily lives. From social media platforms to search engines and mobile applications. We are constantly bombarded with ads promoting various products and services. In this blog, we explore modern-day digital advertising, its various forms, and the techniques that power it. What is Digital Advertising? Digital advertising, also […]
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Facebook Ad Strategy: 5 Ideas To Use In Your Facebook Campaigns
Facebook is the largest social media platform in the world, with over 2.8 billion monthly active users. As such, it presents an enormous opportunity for businesses of all sizes to reach a vast and diverse audience. However, simply having a presence on Facebook is not enough to guarantee success. To make the most of the […]
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