MARKETING
Feb.10.2026
For years, Shopify has been the default answer when brands ask, “What’s the best platform to build an online store?” And even after waves of new e-commerce tools, AI-driven storefront builders, and marketplace-first strategies, Shopify remains one of the most effective and scalable ways to sell online. Not because it’s trendy. Because it’s proven. Shopify […]
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MARKETING
Feb.07.2026
Brands need more than creative ideas to grow. They need a scalable, data-driven approach built for long-term success. That philosophy is what recently earned V12 Marketing a feature in a respected business publication highlighting high-performance agencies that help growing brands achieve measurable results. As a full-service marketing agency serving brands in Concord, NH and beyond, […]
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MARKETING
Feb.04.2026
Marketing used to be a relatively direct exchange: you paid for distribution, you crafted a message, and people saw it. Today, marketing is filtered through something else first. An algorithm. Whether you’re running ads on Meta, publishing on TikTok, posting on Instagram, optimizing for YouTube, or building visibility on Google, your success is heavily influenced […]
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MARKETING
Feb.01.2026
Modern marketing performance is no longer measured only by clicks, impressions, or even cost per lead. For many businesses, the real challenge is lead quality: identifying which inquiries are likely to become legitimate opportunities, qualified sales conversations, or closed revenue. As paid media platforms and tracking ecosystems become more complex, marketers must shift from basic […]
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MARKETING
Jan.18.2026
For more than a century, marketers have relied on the marketing funnel to understand how people move from awareness to conversion. Over time, critics have called it outdated, overly linear, or incompatible with modern buyer behavior. Yet in 2026, the marketing funnel is not only alive, it is more relevant than ever. What has changed […]
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MARKETING
Jan.15.2026
Artificial intelligence has changed the speed, scale, and economics of marketing faster than any technology since social media. But in 2026, as AI-generated content becomes nearly effortless to create, businesses are running into an uncomfortable truth: AI Slop. More content is not the same as more value. It’s not an official academic phrase, and it […]
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MARKETING
Jan.11.2026
Last-click attribution used to feel like truth. Someone clicked an ad. They converted. The channel got credit. Simple, clean, and easy to defend in a meeting. That model no longer reflects how people actually buy. Today’s buyer journeys are fragmented, privacy-restricted, cross-device, and heavily influenced by interactions that never get tracked. The idea that the […]
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MARKETING
Jan.09.2026
In a digital landscape filled with short videos, quick social posts, and skim-friendly content, it is easy to assume that long-form content no longer matters. Attention spans seem to be shorter than ever, and brands are often pressured to convey more in less time. Yet despite these trends, long-form content continues to outperform short content […]
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MARKETING
Jan.06.2026
Marketing automation has matured well beyond scheduled emails and basic lead scoring. Today, it is an operational backbone that connects data, behavior, intent, and timing into a unified growth engine. When implemented thoughtfully, automation does not replace human strategy. It amplifies it at scale. This article explores how advanced organizations use marketing automation to gain […]
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