Marketing to the Algorithm: How Platforms Reward Certain Behaviors

Marketing to the Algorithm: How Platforms Reward Certain Behaviors

Marketing used to be a relatively direct exchange: you paid for distribution, you crafted a message, and people saw it. Today, marketing is filtered through something else first. An algorithm. Whether you’re running ads on Meta, publishing on TikTok, posting on Instagram, optimizing for YouTube, or building visibility on Google, your success is heavily influenced […]