Web Tracking
Why Web Tracking?
Reporting helps us make better decisions as we ruthlessly optimize web experiences. Conversions, goals, and revenue are all clear items that should be monitored. But how about actions by our re-targeting lists? Segmenting audiences and overlapping them grants us additional insight into their needs, and in turn, a better chance at conversion and retention.
CONNECT WITH AUDIENCES
Discover new ways to engage your users
Use the best tools in the industry at aggressive rates to collect more data and make even better decisions.
Get Your Free Web Tracking Consultation
Send us a message with the form below or give us a call, and get a FREE consultation!
GET STARTED
The Marketing Funnel in 2026: Why a Classic Framework Still Works
For more than a century, marketers have relied on the marketing funnel to understand how people move from awareness to conversion. Over time, critics have called it outdated, overly linear, or incompatible with modern buyer behavior. Yet in 2026, the marketing funnel is not only alive, it is more relevant than ever. What has changed […]
Read more
What is AI Slop?
Artificial intelligence has changed the speed, scale, and economics of marketing faster than any technology since social media. But in 2026, as AI-generated content becomes nearly effortless to create, businesses are running into an uncomfortable truth: AI Slop. More content is not the same as more value. It’s not an official academic phrase, and it […]
Read more
The End of Last-Click Attribution and the Rise of Signal-Based Measurement
Last-click attribution used to feel like truth. Someone clicked an ad. They converted. The channel got credit. Simple, clean, and easy to defend in a meeting. That model no longer reflects how people actually buy. Today’s buyer journeys are fragmented, privacy-restricted, cross-device, and heavily influenced by interactions that never get tracked. The idea that the […]
Read more