Any business depends on lead generation, but since conventional techniques like cold calling and email campaigns are frequently overused, coming up with new strategies to draw in quality leads can be revolutionary. These ten innovative and successful lead-generating ideas will invigorate your approach and attract a constant stream of fresh leads.
1. Interactive Tests and Evaluations
Engaging potential leads and collecting useful data can be achieved through interactive material, particularly quizzes and evaluations. A quiz like “What Kind of Business Leader Are You?” or an evaluation like “Is Your Website SEO-Friendly?” can fascinate visitors and motivate them to submit their emails for results since people enjoy learning about themselves or their company. It’s simple to design personalized tests that increase engagement and offer genuine value with tools like Typeform and Interact.
Pro Tip: Divide up your findings according to the various types of customers. Your conversion rate may rise as a result of each lead receiving customized follow-up content based on their performance.
2. Hold a Webinar or Virtual Workshop
Although webinars are a tried-and-true tactic, go beyond the standard “presentation + Q&A” model to make them unique. Rather, hold an interactive workshop where participants can engage in activities, ask questions, and even finish quick tasks. By demonstrating your knowledge and drawing in quality leads, a virtual class such as “5 Easy Steps to Optimize Your Content for SEO” or “Building Your Brand on Social Media” provides attendees with useful information.
Pro Tip: To expand your audience and draw in a more varied audience, co-host the session with other professionals.
3. Provide a Free Resource or Tool
Providing a free tool is a novel approach to generating leads and adding value. This could be an industry-specific planner, checklist, template, or calculator. For instance, a “Content Planning Calendar” template or a “Budget Estimator Tool for Facebook Ads” can be very useful if you work in digital marketing. When people receive something truly helpful in return, they are more inclined to divulge their information.
Pro Tip: Include these tools on your website and request an email to access more resources or premium versions.
4. Video Content That Is Interactive
The popularity of video material keeps growing, but interactive video goes one step further. Users can browse through alternatives and select paths on websites such as Wistia and YouTube’s “Choose Your Own Adventure” content. For example, you could make a buyer’s roadmap video tour that lets people choose their own problems and watch your solutions work.
Pro Tip: Incorporate calls to action (CTA) buttons within the video so that viewers may schedule a demo or complete a contact form right there in the video.
5. Run a Campaign for Gamified Lead Capture
Lead generation can be made more exciting and engaging by incorporating a fun, gamified aspect, such as a virtual scratch-off card or spin-the-wheel discount. This strategy can be modified for B2B services and is effective for e-commerce brands. As an incentive, provide short eBooks, complimentary consultations, or modest discounts. By offering visitors a chance to “win” in exchange for their contact information, gamification gives lead capture an entertaining twist.
Pro Tip: To keep gamification interesting and worthwhile, use it sparingly. It works best during seasonal promotions or in conjunction with more extensive campaigns.
6. Use Social Media Stories to Generate Leads
LinkedIn, Facebook, and Instagram When combined with elements like polls, quizzes, and “swipe up” links, stories can be an effective tool for capturing leads. Make a Q&A that answers typical client problems or a miniseries on a related subject that encourages visitors to swipe up for additional details or to subscribe to a related guide. Stories give you the chance to quickly captivate readers and drive traffic to your landing pages.
Pro Tip: Make highlight reels or pin Stories to your profile so that future visitors may quickly access this important content.
7. Conduct a Group Giveaway
Organizing a combined giveaway with businesses that complement one another might increase your reach and generate new leads. For instance, partnering with companies in the fitness, nutrition, or lifestyle sectors can help you reach a wider audience of people who share your interests if you own a health and wellness business. Make sure your reward is something genuinely worthwhile to encourage entries, and ask participants to enter by entering their email address or creating an account on your website.
Pro Tip: After the campaign, follow up with new leads to introduce your company, and make sure to explain the value of your product or service in the giveaway.
8. Start a LinkedIn Content Series
Consistent content is highly valued by LinkedIn’s algorithm, and developing a series (such as “Monday Marketing Tips” or “Finance Friday”) can generate buzz and maintain your brand’s prominence. Short films, infographics, or brief textual advice that links back to your lead capture page for more resources or unique content can all be included in these postings. Over time, this approach cultivates a loyal following and promotes consistent interaction.
Pro Tip: To increase participation, use LinkedIn polls and questions in your series. Also, make sure to follow up with people who respond to strengthen your relationship.
9. Hold a Special Challenge
A time-limited challenge might be a novel approach to lead generation and engagement. A marketing firm might, for instance, provide a “7-Day Content Creation Challenge,” urging participants to post updates about their progress on the internet. Because attendees must register to receive daily instructions, templates, and assistance, this kind of event fosters a sense of community and promotes lead generation.
Pro Tip: To further encourage participation and foster a sense of achievement, provide a free resource or certificate following completion.
10. Include a Chatbot Test on Your Web Page
Chatbots can be trained to capture leads, but they are also great at assisting website visitors with the purchasing process. Create a chatbot quiz that divides users into groups according to their needs by posing qualifying questions. A chatbot for an eCommerce website might, for example, inquire, “What are you looking for today?” and then limit the alternatives. Following the test, the chatbot may request contact information in return for a personalized discount or a downloaded resource.
Pro Tip: To increase conversion over time, use chatbot analytics to monitor typical visitor answers and enhance the questions your chatbot asks.
The goal of creative lead creation is to strike a balance between value and engagement. You can get excellent leads who are eager to learn more about your company by experimenting with new, personalized, and engaging ways to connect with your audience.
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