As marketers, we love reading about all things marketing, but in the ever-growing mountain of literature on the topic, it’s hard to figure out what books are actually worth your time and money. So we at V12 Marketing decided to read some books from our library and share our favorites with you! We’re confident that […]
It is the holiday season and with it come new challenges – at this time of year, sales are no longer just limited to Thanksgiving, but now include Black Friday deals and Christmas shopping as well. It’s important for businesses to stand out from the crowd. Online shopping is one of the most popular forms […]
How can you build your business on a budget? Email marketing! It’s one of the most cost-effective ways to market your products and services and grow your business, but it’s also sometimes overlooked. This article outlines some of the most cost-effective email marketing strategies that will bring you results without blowing through all your budget […]
Traditional advertising and marketing approaches can be effective in building your brand awareness, but if you’re looking to generate more conversions right away, pay-per-click advertising may be the better way to go. Pay-per-click advertising gives you immediate exposure in front of potential customers who are actively searching for your products or services through the internet […]
Ever since Instagram switched from the classic chronological feed, Instagram algorithms have become the topic of several discussions and debates. Instagram is constantly evolving. It has introduced lots of improvements within the IG algorithm. It continues to curate and organize its feed to provide more relevant content to its users. Let’s define the Instagram […]
Marketing today doesn’t have to be boring or expensive; it just has to be effective. Digital marketing, in particular, allows you to reach your target market effectively and at an affordable price point. Here are five highly effective examples of digital marketing that you can’t afford to miss out on using in your business marketing […]
Google Ads is the search engine giant’s online advertising platform where you can promote your business using text, images, and videos. It has several advantages over other types of advertising. For example, it allows you to reach millions of users quickly and easily, it has a very low cost-per-click, and it provides detailed data about […]
Do you know how to use hashtags? How not to use them? Keep reading for some tips on the dos and don’ts when it comes to this powerful tool. A hashtag starts with the # symbol and is followed by a word or words without spaces. For example, here are some of the popular […]
Digital marketers all agree that video has been one of the most effective forms of advertising. Video ads prove an excellent ROI as well–the majority (80%) of video advertisers state their efforts were fruitful in boosting both website traffic and sales conversion rates. The question is, why isn’t every company investing in creating quality videos […]