We’ve integrated multiple new data sources in client channels on Slack. These reports are pushed on regular schedules to individual Slack channels.
For example, custom RavenTools SEO reports are being pushed to Slack channels to streamline ease of performance tracking. Top keywords, search impressions, and trending performance are all important goals and topics worth tracking over time.
This helps keep a pulse on web traffic, ad performance, and more. Individual reports and data metrics can be adjusted based on client needs, as well as schedules and notifications. We believe that Slack is going to be an integral element in our service offering and value provided by V12 Marketing.
Real-Time ROI Tracking
Additionally, all kinds of goal conversion notifications have also been integrated. From Google Analytics, to phone call tracking, and form submissions, we are able to view and track goal quality on a case by case basis.