YouTube Shorts: A Tool To Grow Your Business

V12 Marketing - Youtube Shorts

YouTube Shorts are short, vertical videos created using a smartphone and uploaded directly to YouTube from YouTube apps like Reels and TikToks. 

Very trendy for all creators, but it will be just as effective as on the platforms, and if you should integrate it into your marketing plan. Let’s explore it right now. 🔍

Launched in 2005, YouTube has quickly become one of the most popular destinations on the web for content creators and fans alike. And now, Youtube Short Videos lets you watch trending series or diverse options for 15-60 seconds at a time – so no matter how much time you have to spare there will always be something new to view.

Here’s what you need to know about YouTube Shorts so that you can decide if it suits your needs!👌

Using YouTube’s built-in creativity tools, you can use soundtracks from major recording labels (including Sony, Universal, and Warner) to create videos. You also will have the ability to control how fast or slow your footage plays, as well as be able to edit together different 15-second clips for one long video. Viewers of your shorts can share, comment, like, dislike, or subscribe to your channel while viewing the video. 

Why YouTube Shorts? 📹

When YouTube Shorts was first introduced to India on September 14th, 2020, and then entered the United States on March 18th, 2021 – it began achieving 6.5 billion views per day. In July 2021 it became available for everyone around the world in beta mode.

But one of the best things about YouTube shorts is its ability to convert viewers into subscribers for your channel – which is necessary for brands and creators alike.

When adding YouTube Shorts to your Channel, you can either choose to upload them onto a separate YouTube Channel or place them on the Widget of your Main Channel. Though we recommend uploading them onto your Main Channel as this means all of your content will be in one place and thus easier for viewers to keep track of what you are doing.

How to create and upload YouTube videos📱

Step 1: Download the YouTube app.

You can only make Shorts within the Youtube App. To gain access to the youtube app, do the following:

1) Log into your desired app store (iTunes or Google Play) and search for YouTube

2) Download the official Youtube application.

3) Login using your google login or a separate youtube login.

Step 2: Begin Creating Your YouTube Short.

1) Tap the (+) button on the homepage of the app, then tap Create a Short.

2) Tap the rotating arrows to switch the camera view.

3) Speed up or slow down your Short by tapping the 1x button.

4) Add filters to your Short by tapping the three circles icon.

5) Add retouching to your video by tapping the magic wand.

6) Tap the person icon to switch up your background and add a green screen or photo from your smartphone’s library.

7) Tap the ghost icon to help align your transitions between video clips.

8) To add sound to your Short, tap the Add Sound icon at the top of the screen. You can only add a track before starting recording or after when editing.

9) Made a mistake? Hit the reverse arrow next to the record button to undo.

YouTube Shorts: A guide and use for your business benefits 📋

Grab an audience right away.

The first few seconds of your video are crucial. You have to get people interested and excited about what they’re watching.

Keep it quick.

Shorts are not full-length videos and work best when they are broken up into separate clips. Varied edits will help keep your viewers engaged.

Consider replays.

Shorts may play on a loop, so think about how your content might be seen if it’s continually repeated.

How do you hook in an audience? 

Think about what would make a viewer come back for more and find your Shorts worthwhile.

Get the vibe right.

You can’t just shorten your longer video content down to a length that would fit YouTube Shorts. Much like Instagram Reels and TikTok, the whole point is to present bite-sized content—think viral trends or behind-the-scenes looks.

YouTube Shorts provides an excellent solution to increase engagement on your channel and promote your brand through videos highlighting the most intriguing aspects of what you do.

Just over 40% of businesses are already utilizing short-form videos to promote their product or service. If you hesitate much longer, it may be too late for you. So, go ahead and start making videos!

Especially if your niche is to grow within the YouTube community it’s time to apply this amazing tool, and remember if you need help in creating a YouTube marketing strategy, our team at V12 Marketing offers free consultations to support you in your growth.