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Use the best tools in the industry at aggressive rates to collect more data and make even better decisions.
Get Up Close & Personal
Reporting helps us make better decisions as we ruthlessly optimize web experiences. Conversions, goals, and revenue are all clear items that should be monitored.
But how about actions by our re-targeting lists? Segmenting audiences and overlapping them grants us additional insight into their needs, and in turn, a better chance at conversion and retention.
Phone Call Tracking: A Brief Introduction
Many businesses rely on phone calls as one of their main sources of leads. But are they doing everything they can to track the source and quality of the calls? When tracking phone calls, the extent of necessary analytics is dependent on the size and industry of the business. Obviously, websites strictly dealing in e-commerce […]
6 Lessons From 2020 COVID-19 Marketing Campaigns
With 2020 bringing unprecedented levels of personal and economic disruption, we are all dealing with an event that has impacted everyone to one degree or another. As I sat down to watch Sunday Night Football one evening, I saw some of the most creative campaigns (and great media placement if I do say so myself) […]
5 Spooky Marketing Mistakes That Can Haunt Your Business
The ghosts and goblins are out this time of year, but your business doesn’t have to be spooked if you can avoid these haunting marketing mistakes. 1. Not creeping on the competition 👽 Your competition can be a great source of ideas and strategies, but it’s also important to know how they may be working […]