Web Tracking
Why Web Tracking?
Reporting helps us make better decisions as we ruthlessly optimize web experiences. Conversions, goals, and revenue are all clear items that should be monitored. But how about actions by our re-targeting lists? Segmenting audiences and overlapping them grants us additional insight into their needs, and in turn, a better chance at conversion and retention.
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Use the best tools in the industry at aggressive rates to collect more data and make even better decisions.
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Marketing Your TikTok Shop Effectively
TikTok Shop has become a game-changer because it combines shopping and socializing so well. You might be missing out on a huge chance to grow if you’re not already using this platform right now. Why TikTok Shop Is the Future of E-Commerce 1. Built for Discovery Traditional e-commerce sites depend on customers to look for […]
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Cookieless Advertising in 2025
As we move through 2025, the era of third-party cookies is coming to an end, and marketers must adapt to a new paradigm: cookieless advertising. This blog post will explore what cookies are, why they have historically been integral to online advertising, and how brands can leverage this evolving ecosystem to maintain effective targeting and […]
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AI Models vs Search Engines
Search engines like Google and Bing have historically controlled the online marketing sector. They served as the primary gateways via which customers could locate products, services, and information. Marketers invested heavily in Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) to ensure brand exposure. However, the creation of powerful AI models is drastically altering this […]
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