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From customer interactions and visits, to website traffic, internal spend, there are many opportunities to derive trends that can determine future strategies and tasks. And to use all this data, proper collection methods must also be in place. We can help you track users from their visit visit through to conversion. But more importantly, we can help analyze the customer funnel and optimize interactions through iterative A/B testing.
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How to Predict Traffic Volumes with Keywords
When it comes to digital marketing, anticipating traffic levels using keywords is an important step toward developing a data-driven plan. Understanding how much traffic a keyword might possibly generate to your website enables you to better manage resources, optimize content, and increase conversion rates. But how can one accurately evaluate traffic potential? Let us break […]
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Using LLM for SEO
Large Language Models (LLMs) are revolutionizing industries by allowing for powerful AI-powered applications. LLM or Large Language Models, powering chatbots to improve content development, LLMs are becoming an essential component of modern company processes. In this essay, we’ll look at the numerous LLMs available today and their specific applications. 1. OpenAI’s GPT Series Overview OpenAI’s […]
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Tactical Marketing vs. Strategic Marketing: A Comprehensive Breakdown
Marketing efforts can generally be classified as strategic or tactical, and understanding the difference is crucial for sustainable success. Strategic marketing is the big-picture planning that aligns marketing with business goals, whereas tactical marketing involves the day-to-day actions that execute that plan (Strategic Marketing vs Tactical Marketing Guide). Both are important, but many agency owners […]
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