Analytics, Reporting, Strategy
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From customer interactions and visits, to website traffic, internal spend, there are many opportunities to derive trends that can determine future strategies and tasks. And to use all this data, proper collection methods must also be in place. We can help you track users from their visit visit through to conversion. But more importantly, we can help analyze the customer funnel and optimize interactions through iterative A/B testing.
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Marketing Automation as a Competitive Advantage
Marketing automation has matured well beyond scheduled emails and basic lead scoring. Today, it is an operational backbone that connects data, behavior, intent, and timing into a unified growth engine. When implemented thoughtfully, automation does not replace human strategy. It amplifies it at scale. This article explores how advanced organizations use marketing automation to gain […]
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LLMs and SEO: How They Will Coexist in the Future of Marketing
For years, SEO has been one of the most reliable long-term growth channels in marketing. But the rise of large language models (LLMs) like ChatGPT, Claude, Gemini, and others has changed the way people search, discover information, and make decisions online. Some marketers worry that LLMs will replace traditional search engines. Others think SEO will […]
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Why Most Full-Funnel Strategies Fail
If you ask ten marketers to explain their full-funnel strategy, you will get ten different answers. Awareness, consideration, conversion, loyalty. Top, middle, bottom. Traffic in, revenue out. On paper, it all looks clean. In practice, full-funnel strategies fail far more often than they succeed. Not because funnels are a bad idea, but because most teams […]
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