Timing is crucial when it comes to marketing. The success of your campaigns can be greatly impacted by knowing when to send your cold emails.
But first, do you know what a “Cold Email” is? ✉️
A cold email is an unsolicited email sent to contacts or potential customers. It is an efficient technique to connect with new clients who may not be familiar with your company.
They are a vital part of any marketing campaign, that allows you to reach many people with your message without having to invest a lot of money in advertising. To help you maximize the impact of your campaigns, we’ll look at four important factors to take into account when scheduling the dispatching of your cold emails.
Audience Time Zone ⏰
Before sending emails, keep in mind the audience’s time zone. Send emails during times when your audience is most likely to check their inboxes. Sending emails at the wrong time can reduce interaction and perhaps leave people with a bad picture of your business.
Usually, between Tuesday and Thursday in the middle of the week is the best time to send an email. Because they are less busy with tasks for the weekend or other commitments in the middle of the week, people are more likely to check their inboxes.
Contact Frequency 📅
Keep track of how often you email your contacts. You run the risk of annoying your contacts or having them unsubscribe from your mailing list if you send emails too frequently.
However, sending emails too infrequently can lead to customers forgetting about your business or failing to receive crucial information. Finding the ideal balance between sending emails frequently enough to stay on people’s minds.
Consider the Email type 💻
Depending on the type of email, timing requirements may vary. Promotional emails, for instance, could be more successful if sent during busy times when individuals are more likely to check their inboxes.
However, sending emails at off-peak times may be more successful if they are more informational in nature. So, before choosing when to send an email, think about the type of email you are sending.
What is the goal of the Email? 🎯
Before scheduling an email, think about its purpose. If your goal in sending the email is to increase sales, it could be best to send it when individuals are most likely to be checking their inboxes (i.e., during business hours). However, if the email is more informative in nature, send it during non–busy hours for better results.
Email marketing is also cost-effective and easy to set up. Create automated emails to be sent out on a schedule, eliminating the need for manual labor. Additionally, you can track the performance of your campaigns which allows you to measure the ROI of your efforts.
Do you need help with your company’s Email Marketing campaigns? Get in touch with a member of our staff right away!