How can you build your business on a budget? Email marketing! It’s one of the most cost-effective ways to market your products and services and grow your business, but it’s also sometimes overlooked.
This article outlines some of the most cost-effective email marketing strategies that will bring you results without blowing through all your budget in one fell swoop.
Send Out Newsletters Regularly 📩
Maintaining consistency in your email marketing efforts is the most important part of any campaign.
Research shows that people are more likely to engage with emails that they know are coming and find them more interesting when they are sent out at set times. Consistency also ensures that you are slowly growing your audience.
Use A/B Testing ⚡
A/B testing is the process of running two versions of an advertisement or email campaign and seeing which one performs better. The goal is to find the best version for advertising purposes by comparing two versions against each other.
This strategy allows businesses to not only be more effective in their marketing efforts but also provides an effective way to continuously improve their customer experience.
Personalize Your Emails 🙌
One way to set your email apart from the crowd and create a personal connection with your subscribers is to personalize the emails you send. Personalizing your emails can be as simple as including the person’s name in the header line or adding their name to the body of an email.
For example, Hey John, I just wanted to let you know about this awesome blog post I read today. Adding personalization will make your emails stand out and could prompt them to open them.
Use an Email Marketing Automation Service 📆
An automated email marketing service can make it much easier to stay on top of your email marketing and schedule it in advance.
This is especially helpful if you’re using an email marketing automation service that is integrated with Facebook Ads, Google AdWords, or other PPC platforms. There are also efficiency automation offers that are simply better for scheduling multiple e-mails with different campaigns.
Segment Your Email List ✅
Segmenting your email list is an easy way to make sure that you are targeting the right people with your email campaigns. The first step is to create lists based on different segments of your audience, like customers or non-customers, interests, behavior, and more. Then you can send them different emails about these specific characteristics.
Are you looking for help with E-mail Marketing for your business? Contact one of our team members to get started today!