Newsletter Signup
GET STARTED
LinkedIn Conversation Ads: Why B2B Brands Are Investing in Again
If you have been paying attention to B2B advertising trends recently, you might have noticed something interesting. LinkedIn Conversation Ads are making a comeback. A couple of years ago, many marketers dismissed them as too salesy, too clunky, or too expensive. But things are changing fast. Now that new data, better targeting, and improved message […]
Read more
API-Based Personalization: How Real-Time Data Streams Are Changing CRO
If you have ever wondered why some websites seem to know exactly what you need the moment you land on the page, the answer is not just “good UX.” It is something far more advanced and significantly more powerful: API-based personalization powered by real-time data streams. This is not the basic personalization marketers were running […]
Read more
Synthetic Training Data Is Quietly Improving Ad Targeting Models
If you feel like ad targeting has gotten sharper lately, you are not imagining it. Even with privacy rules tightening and cookies fading into history, platforms like Google, Meta, and TikTok seem to know exactly who to show your ads to. The secret ingredient behind the scenes is something most marketers never talk about: synthetic […]
Read more