The program that was originally known as Twitter announced that it will be changing its name a month ago, and the internet has been buzzing ever since.
X.com has been redirected to Twitter.com; the company’s offices now have a flashing X where there used to be a bird emblem; and the app can now be found under the name “X” in the app stores of both Apple and Google.
The rebranding is another step in Twitter’s continuous evolution from an online hangout for hyper-connected individuals to an app that can handle “everything,” according to newly appointed CEO Linda Yaccarino.
“Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app,” Elon Musk, the company’s owner, recently stated.
“When it was just 140-character messages back and forth – like birds tweeting – the name Twitter made sense, but now you can post almost anything, including several hours of video.” We will include complete communications and the capacity to conduct your entire financial world in the future months,” he added.
Here’s what the shift means for X as Musk attempts to revamp Twitter, which he purchased for $44 billion in 2022.
What Will The App Do Now? 🤳
Musk has made it clear that one of his goals is to transform Twitter into a “super-app” that would be comparable to WeChat, which is popular in China. The United States does not yet have an app that is comparable to this one; nevertheless, those who work in the sector envision an app that would allow a user to accomplish pretty much anything they want to do online.
“Consumers of the app can do a lot of different things on the platform, whether it’s listening to a podcast, shopping, or watching videos,” said Nii Ahene, chief strategy officer of the marketing agency Tinuiti.
Twitter already lets users engage in live audio conversations, send longer text messages, and broadcast video, such as the new show former Fox News host Tucker Carlson recently launched on the platform. If Twitter’s push into paid subscriptions is successful, it could eventually expand into sharing some subscription revenue with users.
“In theory, they can become a more mainstream version of Patreon or other similar platforms,” Ahene said. “Whether they succeed remains to be seen. It’s not the reason people go to Twitter today, so to reposition the company … would take significant investment and time with what’s a skeleton team.”
What’s with the letter X? 🧑💻
Musk appears to have a longstanding fixation on the letter X, dubbing his very first startup X.com. (After a merger, the app became PayPal, although Musk reportedly pushed for it to keep the name, X, according to biographer Walter Isaacson.) After buying Twitter, Musk reportedly texted Isaacson that he was “very excited about finally implementing X.com as it should have been done, using Twitter as an accelerant!”
The letter X surfaces throughout Musk’s other endeavors as well, including his space-exploration venture SpaceX, his recently launched artificial-intelligence app xAI, and the Model X, one of electric car company Tesla’s earliest models. Musk even refers to his son singer Grimes, by the name X.
“It’s just X, the letter X,” he said on the Joe Rogan Experience recently, explaining how to pronounce his son X Æ A-XII’s name.
Musk regained ownership of X.com six years ago. He formally changed Twitter’s legal name to X Corp in April. Over the weekend, X.com was redirected to Twitter.com, and on Monday a crane began to remove Twitter’s iconic bird logo from the company’s San Francisco headquarters. However, police stopped the work soon after it began.
What Does This Mean For Twitter? 🤷♀️
For now, the platform’s rebrand is just a name change — no new features have been introduced, staying true to Musk’s apparent preferred product strategy of hype first, delivery much later.
But the name change suggests Musk is likely to keep control of the company in the near future, said Bloomberg Intelligence analyst Mandeep Singh. After Musk’s takeover in April of 2022, some observers believed the billionaire could make some changes to Twitter and quickly flip it to a different owner, Singh said.
“That option is off the table now given the name change — I don’t think there’s any other prospective buyer who will take it now,” he said.
Expanding the platform’s reach to include things like shopping and paid subscription content could help it flourish in the long term by creating several revenue streams and making it less reliant on large companies’ willingness to spend money.
The rebranding is no surprise to those who follow Musk, as he has mentioned plans for a comprehensive social platform.
The new platform envisioned years ago incorporates a credibility score to make it easier to spot bots and disinformation.
The platform, which once transformed global communication, promises boundless interactivity in the future.
The Future Of X 👏
As we look to the horizon of this digital revolution, the potential for AI integration within X becomes an intriguing possibility, particularly considering Musk’s existing AI venture, xAI.
The amalgamation of xAI’s cutting-edge technology into the X super-app could be a game-changer. Twitter becomes X under Musk, offering unlimited interaction via AI-powered features, redefining the scope of the global town square.”
That’s the promise of X – an immersive, seamless digital ecosystem.
We are excited for the future of this platform, and all the amazing Marketing strategies.
Remember if you need help with this, you can contact someone from our team for a free consultation and get started. 🚀
