WordPress is still the most popular platform for making websites in 2024.
WordPress powers more than 40% of the web. Its popularity isn’t just due to its history; it’s also due to its continuing adaptability, extensive feature set, and unmatched community support. But why do marketing teams and businesses all over the world choose WordPress? Let’s look into the reasons why it has stayed on top for so long.
1. The most customization and flexibility possible
WordPress is still a choice among marketing teams in large part because it is so flexible. Over 60,000 plugins and thousands of themes are available for WordPress users to use to make their websites unique and fit their needs. WordPress can be used for any kind of website, from a simple blog to an e-commerce shop to a complicated business site.
Marketing teams like that they can change the look, usefulness, and user experience of the site without having to learn complicated coding. Using drag-and-drop tools like Elementor, Beaver Builder, and others, you can make your own plans and designs. This lets marketers make changes and start new campaigns quickly without having to wait for a developer to help them.
2. Buildings that are good for SEO
Search engine optimization (SEO) is an important part of any business plan, and WordPress does a great job with it. WordPress comes with a structure that is SEO-friendly right out of the box. It has clean code, works well on mobile devices, and loads quickly, all of which are things that search engines value.
Also, WordPress has a huge collection of SEO plugins, such as Yoast SEO and Rank Math, that give marketers advanced tools to improve on-page elements, make XML sitemaps, and add schema markup. It’s easier to improve a website’s search engine score with these tools, which helps businesses get more free traffic.
3. Performance and the chance to grow
When a company grows, its website needs also grow. WordPress is very flexible and can be used for anything from small blogs to huge websites with millions of users. Because it is built-in modules, WordPress lets marketing teams add new features, connect third-party tools, and make the site more useful as the business grows.
WordPress also does a great job when it comes to performance. WordPress sites can have lightning-fast load times with the right hosting settings and optimization tools, like caching plugins and content delivery networks. This is important for both user experience and SEO.
4. Strong e-commerce features 🛍️
Another reason WordPress is still a top choice is that it can be used for e-commerce, which is especially useful for marketing teams that want to make sales. Businesses can turn their websites into powerful online shops with WooCommerce, the best e-commerce plugin for WordPress. WooCommerce is a flexible tool for marketers because it has many features, such as the ability to handle inventory, connect to payment gateways, and make product pages that are unique to each customer.
WooCommerce also works well with many other marketing tools, including email marketing services, customer relationship management (CRM) systems, and analytics platforms. This makes it easy for teams to keep track of and improve the customer trip.
5. A strong community and constant new ideas 💡
The WordPress community is one of the best things about the software. WordPress gets regular updates, security patches, and new features thanks to the work of millions of coders, designers, and fans who are part of its ecosystem. WordPress stays useful in a digital world that changes quickly thanks to its active community.
This gives marketing teams access to a lot of tools, such as tutorials, forums, and professional help services. There is a lot of helpful information in the WordPress community. You can use it to fix problems, learn new skills, or get ideas.
6. Low-cost and free source code 👨💻
Because WordPress is open source, you can use, change, and share it for free. Because of this, it is a cheap option for companies of all kinds, from small start-ups to big corporations. Because there are both free and paid themes and tools, marketing teams can also make high-quality websites that don’t cost a lot of money.
Also, WordPress gives you full ownership and control over your website’s data and code because it is open-source. This isn’t always the case with proprietary CMS systems. This freedom is very important for marketing teams that want to make sure their plans are carried out without any problems or extra costs.
7. Safety and dependability 🔐
Even in 2024, security is still very important for online businesses. With regular updates and a proactive response to possible security holes, WordPress has come a long way in improving its security. Plugins for security like Wordfence, Sucuri, and iThemes Security add extra layers of protection to websites, letting marketing teams know that their sites are safe from dangers.
WordPress is also very reliable because it is used by a lot of people in many fields, like business, education, and government. The platform’s stability and regular performance make it a good choice for businesses that need a reliable CMS.
8. Integration with tools for marketing 📊
One of the best things about WordPress for marketing teams is that it works well with many other marketing tools and platforms. Your WordPress site can easily connect to all the tools that make your marketing plan work. These include email marketing services like Mailchimp and HubSpot, as well as tracking tools like Google Tracking and SEMrush.
With these integrations, marketers can use a single platform to automate workflows, keep an eye on key data, and make campaigns more effective. WordPress’s ability to organize marketing efforts makes things simpler and more efficient, which makes it easier to reach business goals.
9. Content management that is easy for users ✍️
At its core, WordPress was made to be an easy-to-use platform for managing material. Its editor and dashboard are easy for marketing teams to use, so they can create, edit, and share content without having to know much about technology. Since it came out a few years ago, the Gutenberg block editor has made it even easier to create content by letting users use reusable blocks to make complicated layouts.
This makes it easy to use, which is important for marketing teams that need to make and change content quickly to keep up with the fast-paced needs of digital marketing. WordPress gives them the tools to do that without having to deal with complicated processes.
WordPress is still the best content management system, and that doesn’t look like it will change any time soon. It is still the best choice for marketing teams around the world because it is so flexible, has great SEO features, can be scaled up, and has a strong community behind it.
WordPress gives businesses that want to make a strong online presence the tools and information they need to succeed in a digital world that is getting more and more competitive. WordPress is the best platform for marketing success now and in the future, whether you’re starting a new campaign, making your site better for search engines, or adding more e-commerce features.
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