A logo is often the first thing a potential customer sees when searching for a product or service. Here are some insights on why good logo design is so important.
First Impressions
One of the first things we see when pursuing a product or service from a company is its logo. This means that first impressions mean a lot in the business sector, and there should be thoughtful considerations when designing and choosing a logo for your business or client.
Brand identity, logos, and visuals help communicate to your client what kind of company you are, your company culture, and even what you are providing. A well-designed logo can be the difference between a potential customer giving you their business and choosing a competitor.
Brand Identity
One of the interesting characteristics of a company logo is its ability to tell a story through a visual symbol. When considering your design for a logo think about the brand and what its service provides and what its values are.
For example, a 4 seasons landscaping company may use visual elements of nature incorporated in their logo, leaving the viewer associating their business with working in nature and caring for it. While a barbershop may use a fitting object like a comb or straight razor to leave a lasting impression and association.
Stand Out From The Competition
A fresh logo design can give your company a great opportunity to distinguish itself from the competition in your industry.
Depending on the creative direction and uniqueness of your logo, you can separate yourself from the more conventional logos we find in the wild. The more recognizable and well-made your logo is, the more potential businesses leads are to be gained.
Professionalism
When we think of professionalism traditionally we usually think of things such as workplace ethics, punctuality, and merit. Which are all core traits all business person should have. When we look at a company’s logo or brand identity, we can also associate professionalism in the sense that the company values its physical appearance and impressions to the public.
Just like a CEO of a company may prefer wearing a suit, rather than a t-shirt and blue jeans to their next conference. A good logo design also shows a company’s investment and values itself with the future in mind, which is communicated to the consumer.
V12 Marketing has the tools available to create new opportunities and growth for your company.
To get started, give us a call or send us a message to schedule a free consultation with our digital marketing team!
