Building a Better Website: Design Pitfalls To Avoid

V12 Marketing - Web Development

Having a visually beautiful and user-friendly website is more important than ever in the dynamic digital landscape of 2023.

Making a good first impression is crucial because your website frequently represents your business to potential clients. Many companies continue to make typical website design errors which can undermine their performance. With concrete examples, and advice we’ll look at some of the most common design faults to avoid in 2023.

V12 Marketing - User Experience

Cluttered homepage: Information Overload 🧑‍💻

Imagine coming upon a website that overwhelms you with pop-ups, flashing visuals, and an abundance of information. You’d probably want to get out of there faster than you loaded the page. Keep your homepage free of too many components. Instead, put your attention on clear layouts, clear messaging, and attractive images that will help visitors navigate your website easily.

For instance, choose a well-structured homepage with simple navigation, an appropriate image that embodies your brand, and succinct, persuading language rather than a disorganized tangle of text, graphics, and buttons.

Unresponsive Mobile Design: Ignoring Thumb Scrollers 🤳

It would be unacceptable in today’s mobile-centric world to ignore mobile responsiveness. Your website should automatically adjust for various screen sizes and orientations. Devices such as smartphones, tablets, and desktops should all be adjusted to your web designs.

Failure to do so could cause frustrated visitors to leave the page immediately, costing you valuable conversions.
Example: Imagine a website where the text is small as well as the buttons to be tapped with the thumb. Implement responsive design principles from the beginning to ensure your site looks amazing and runs without a hitch on all devices to prevent this.

In this day of rapid gratification, it seems to take forever for a webpage to load. High bounce rates, reduced user engagement, and missed opportunities can all be the consequences of slow loading times. The secret to retaining visitors and stopping them from looking for faster options is optimization. A website with plenty of images could take a long time to load, losing visitors. To ensure that your website loads quickly, optimize pictures, minify code, use cache techniques, and pick a reputable hosting company.

Unclear Call-to-Action (CTA): A Missed Chance ✍️

Visitors to your website should be directed in the direction of the actions you desire. You run the risk of losing important leads and conversions if your CTAs are ambiguous, obscured, or nonexistent. Make sure your CTAs are clear and enticing, with a strong visual presence, so that users can easily interact with your business.

As an illustration, consider a website without any conspicuous buttons or links urging users to buy something, subscribe to a newsletter, or get in touch with the business. Use contrasting colors, appealing content, and deliberate positioning to make your CTAs stand out.

User Experience

Bad User Experience (UX): Hello, Frustration! ⛔

The success of any website is largely dependent on the user experience. Visitors who become frustrated and leave the site quickly are usually because the UX guidelines are ignored. To create a seamless and satisfying user experience, take the time to comprehend the requirements of your target audience, carry out usability testing, and optimize navigation, page layout, and content flow. An illustration might be a website with confusing navigation, difficult forms, and inconsistent design components that frustrate and disorient users. Put emphasis on clarity, simplicity, and intuitive design to improve the user experience overall.

Avoiding these website design blunders as we move into 2023 will make sure your online presence stands out from the competition and engages your audience.

Do you want a next-level website to generate more leads for your business? We can help! Contact us today to get started!