As marketers, we love reading about all things marketing, but in the ever-growing mountain of literature on the topic, it’s hard to figure out what books are actually worth your time and money.
So we at V12 Marketing decided to read some books from our library and share our favorites with you! We’re confident that if you’re looking to increase your knowledge of marketing and improve your skills, you’ll find at least one book in this list that will help you do so. Here are some of the classics.
Confessions Of An Advertising Man 🔐
David Ogilvy, one of the most influential figures in advertising and marketing, wrote Confessions of an Advertising Man in 1963. The book offers a behind-the-scenes look at the ad world and offers timeless insights into how to create effective advertising campaigns.
If you’re looking for an insightful read that has changed the way marketers think about marketing, from an Advertiser’s perspective. A great read that stands the test of time.
Growth Hacking Marketing 📈
Ryan Holiday, the author of Growth Hacking Marketing and other best-selling books, talks about the difference between marketing and growth hacking. Marketing is what you do when you’re not in growth mode. It’s about getting your company to grow as fast as possible.
Growth Hacking is only for companies that are at a point where they have a lot of potential customers but need to find more ways to get their product or service in front of them. His philosophy about growth hacking opens a different perspective on how you can utilize modern tools as leverage for your next marketing campaigns for ultimate growth.
48 Laws of Power 🙌
The 48 Laws of Power is a collection of Robert Greene’s observations on how to get ahead in any competitive arena, especially in business. The book is divided into four sections, encompassing 24 chapters in total.
In the first section, Greene lays out the groundwork for his argument that power is not just something you have or don’t have, but rather it can be deliberately developed and expanded upon with intention. A great insight into the mechanics of relationship dynamics in the business world.
Courage Is Calling 🦁
You’re afraid of the thing you want. You’re afraid of it, because what if you don’t get it? What if you do get it and then lose it? What if you get it, and then find out that it was never what you wanted at all?
Ryan Holiday challenges our conventional understanding of courage in this powerful book.
He argues that courage is not the absence of fear but rather the judgment that something else is more important than fear. Courage is calling is not necessarily a marketing book, but more of a personal help book that can be adopted in your professional and personal life. An inspiring read about overcoming obstacles and realizing our true potential.
Purple Cow 🐄
Seth Godin is a marketing guru who has written many books that we love at V12 Marketing. One of his most famous books is Purple Cow: Transform Your Business by Being Remarkable. In this book, Seth shares the keys to success in business and marketing – being remarkable!
That means coming up with an idea so good that people can’t take their eyes off it. Purple Cow is a book about being an original, manifesting your idea, and sharing it with the world. A true classic.
22 Immutable Laws Of Marketing
Jack Trout and Al Ries wrote 22 Immutable Laws of Marketing in 1993. They go into depth on how to identify what the market wants, how to position your product, and how to get people interested in your product. This is a great read for anyone who wants to learn about the fundamentals of marketing. Even if the book is older now, the same principles apply in today’s industry!
The 4-Hour WorkWeek
Tim Ferris is the bestselling author of The 4-Hour Workweek, which argued that it was possible to achieve more in less time. In The 4-Hour Workweek, Ferris lays out how a person can live a life of leisure in as little as four hours per week by scaling back on commitments and automating tasks using low-cost virtual assistants. The 4-hour workweek is a book about leveraging technology to achieve efficiency and a better quality of life.
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