TikTok, the latest social media platform to hit the internet by storm, has been taking the world by storm, leaving users with one big question: Is TikTok right for my business?
TikTok is similar to an older popular app, Vine, in that it allows users to create short videos (up to 15 seconds long) and share them with friends and followers.
Who Are You Targeting? 🎯
When thinking about whether or not TikTok is right for your business, you should first consider your target market. Who are you trying to reach with your product or service?
If your target market is teenagers or younger adults, then TikTok may be a good option for you. As TikTok grows its demographic will continue to diversify with age groups, and when it comes to content marketing more platforms equals more outreach.
What Is Your Goal In Your Efforts? 🥅
Are you trying to build brand awareness, drive traffic to your website, or generate leads? Once you know what your goal is, you can better determine if using TikTok is the right social media platform for your business.
TikTok is a great platform to use for short informative content for your customer base, as well as being entertaining.
Are There Other People In Your Industry Doing This Already? ✅
You should take a look at what other businesses in your industry are doing on social media. If you’re not sure where to start, try looking at some marketing blogs or articles about industry trends.
If you see that a lot of businesses in your industry are using TikTok, then it might be worth considering for your business as well. It really depends on your business demographic and the type of information you wish to put out in the world. There is something to be said about being an industry leader and adopting new, but effective methods. This is a great way to separate yourself from your competitors.
Will It Improve Your Brand’s Reach And Visibility? 🙌
With over 800 million monthly active users, it’s no surprise that TikTok is becoming a social media juggernaut. The social media platform is known for its creative content and engaging videos.
TikTok is also beneficial in it’s nature in using shorter, but more engaging video styles. Therefore you can put out more volume of content, with more potential for outreach.
Looking for help with Social Media for your business? Contact our team at V12 Marketing to get your free consultation today!