The number of online shoppers continues to rise each year, and if you want to keep up with the competition, you’ll need an effective marketing strategy to reach them.
Not sure where to start? In this article, we’ll look at five different marketing strategies that can help you boost your e-commerce sales and get more people interested in your products or services.
Using A/B Testing 🆎
A/B testing is a great way to increase e-commerce sales because it allows you to test different marketing strategies against each other to see which one performs better.
Plus, it’s a relatively easy and low-cost way to make changes to your website that could have a big impact on your bottom line. A/B testing allows us as business owners to continue to improve our systems and marketing strategies.
Utilize Heat Mapping 🔥
Heat mapping is a strategy that can be used to see where users are clicking and navigating on your website. This information can then be used to make changes to your website design or marketing campaigns.
By understanding how users are interacting, you can make changes to your website that will lead to more sales.
Implement Trust Signals ✅
If you’re an e-commerce business, it’s important to have trust signals on your website. One way to do this is by using logos of well-known brands and merchants that you sell products from or do business with.
This will show potential customers that you’re a credible source for these types of services and will mitigate website visitors leaving without a transaction.
Build a Robust Email List 📩
One of the most important marketing strategies for any e-commerce business is to build a robust email list.
By collecting emails from your website visitors, you can stay in touch with potential and current customers, and send out targeted marketing messages. Plus, you can use your email list to drive traffic back to your website and increase sales.
Exit Call-To-Actions 🤝
Use an exit CTA or call-to-action on your e-commerce website to increase sales. By offering a discount or free shipping on their next purchase, you can encourage customers who are about to leave your site to make a purchase.
You can also use an exit CTA in your email marketing campaigns. Offering a discount for subscribers who make a purchase within the next 24 hours can be a great way to mitigate a lost opportunity.
Looking for help with E-Commerce for your business? Contact our team at V12 Marketing to get your free consultation today!